Friday 25 February 2022
Time: 14.30 – 15.30
We will use the Zoom platform. To enter the session, you need an invitation.
Please send an email to info@egin.nl and you will receive the invite the same day. Register as soon as possible, a maximum of 25 participants will be allowed.
EGIN online event ‘Digital Design’
Nina Valkanova
Expanding the UX Toolbox to Address Tomorrow’s Challenges
Abstract
From designing for mechanical interaction to designing for connection, engagement and collaboration: UX design has always shaped our behavior. In recent years, we have observed the recognition of its strategic value within the highest levels of corporations. Yet now, more than ever, we need to reflect on the unprecedented impact of UX design on people, society and the planet. How can we make sure our ideas turn into meaningful outcomes, beyond profitability and a smooth engaging experience? In this talk, MING Labs’ Global UX Lead Nina Valkanova shares an expanded view on Experience Design, and discusses a set of concrete approaches that can help us shape the products and services of tomorrow witha responsible, impact-driven mindset.
Short bio of Nina
As a Global Lead for UX Design & Strategy at MING Labs, Nina Valkanova is interested in combining people-centered design with a thoughtful business approach to create meaningful opportunities for people, communities and organizations. With 17+ years of experience in digital innovation, she has supported the UX and Service Design strategies for major international brands. Nina holds a PhD in Interaction Design and has led R&D projects across various mission-driven domains, including sustainability, well-being, public participation and the future of education in renowned institutions like Telekom Innovation Labs, Copenhagen Institute of Interaction Design, Ars Electronica FutureLab and University of Pompeu Fabra. Nina has exhibited her own work at the intersection of public art and data visualisation at various festival and conference venues.